Corporate Identity Exploration Name * First Name Last Name Position * Company Name * Email * Phone (###) ### #### GENERAL QUESTIONS 1. What is your business? Example: We make shoes. / We teach Kung-Fu. 2. How old is your company? 3. Size of your company? Example: 200 employees in 4 countries. / Just me and my brother. 4. Your business in one sentence? Example: We make great hiking shoes for families and professional hikers. / We will teach you how to defend yourself with anything that you find. 5. Your business in two words? Example: Hiking shoes / Self defense 6. Your business in one word? Example: Hiking / Defense IN DEPTH INTERVIEW 7. How did you start the company? Example: My granddad was a scout in WW2 in the Austrian alps and he had to go up hill 5 kilometers every day. He perfected the army shoes for 3 years and after the war he founded our company. 8. Is there a story that is unique to your company? Example: Actually Edmund Hillary wore a shoe my granddad made in 1953 when conquering the Mount Everest. 9. If your company/brand was a person who would it be? Example: Columbus, because he was an adventurer always looking for new ways of doing the same thing. 10. If your company/brand was an object what would it be? Example: I don't know, maybe a compass... / Hmm, that egg protecting carton. 11. If your company/brand was an animal which one would it be? Example: Camel / Tiger 12. Is there an important object, building or person for your business? Example: Our original factory in Graz is painted bright pink and people always joke about it. 13. What do your wear to work? Example: Jeans and t-shirt / Traditional black dress with a wide red belt. THE MARKET 14. How does the market see your company today? Example: They think we're a well established company with good products. / They think it's a small family business. 15. What aspect of your image needs improvement? Example: People think we are old school. / We are seen to be semi professional. 16. How do you want your image to be seen in 2 years? Example: We want to be seen as a company with traditional values but using the latest technology and materials. / We need to be perceived as a professional organization you can trust with self defense training. 17. Who are your competitors? Example: CAT, Timberland and other smaller companies. / There is one Jiujitsu training center nearby. 18. How are they better/worse than your product/service? Example: CAT and Timberland has strong brands. We are less well known. CAT is masculine, we are not, but want to be. Timberland has a very natural feel to it. We want to have that too. We have a bigger history and we are more serious about our product than these two brands. THE TARGET 19. Who is your customer? Example: Mainly hobby hikers and a few professionals as well. / All kinds of people between the ages of 18-35. 20. If your customer was a cartoon character who would it be? Example: Ha ha, I would say Nemo / Courage the Cowardly Dog CURRENT IDENTITY 21. Do you have an identity? Example: Yes / No 22. What do you like about it and what do you not like about it? Example: I like the colors, but the boy scout around the fire is not serious or trendy. / N/A We would like to talk more with you about your goals and see if we are a good fit for each other. Would you be willing to have a conversation? Example: Sure, that would be great. My afternoons are open next week. PRINT THIS FORM BEFORE SUBMITTING Thank you! SchoolZachery PoulterApril 1, 2021 Facebook0 LinkedIn0 Pinterest0 0 Likes
