School Brand Exploration

The first step in building a positive identity or brand for your school is understanding current perception, beginning with your own. The following questions are to help put your feelings into words. The next step is to reach out for other’s perspectives. Be sure to talk with staff, students, parents and community members. The more you engage others in the process of building your brand, the more powerful it will be! You could consider a survey like the one below, or simply ask what three words come to mind when you say (insert your school name here). You may be surprised at what you find.

This survey should take about 10 minutes to complete.